Two brands, one heartbeat.
From the outset, Freifrau is working together with the Janua brand, which develops solid wood furniture such as tables or sideboards. The Bavarian company develops and manufactures high-quality solid wood furniture and follows the same values that we have anchored in our philosophy.
A connection like this is unique in the furniture industry. It is more than a cooperation, more than a joint venture. Our feminine collection, in combination with Janua's tables with their strong character, forms a basis for room concepts that stand for longevity and sustainability.
Both companies are independent and autonomous - the connection comes from shared values, the courage to try something new and the boundless enthusiasm for innovative design. The daily collaboration meshes like a well-functioning cogwheel and is the driver for this cooperation, which has been able to achieve national and international success in a very short time. Two teams that think and act as one. Whoever takes a seat on a Freifrau chair at a Janua table feels the beauty of two brands in unison of a heartbeat.
Double Brand Concept
It is therefore only natural that we present ourselves as brands to our customers together: in stores, at trade fair stands and in 14 joint Double Brand Stores in Germany and Austria.
With the introduction of these innovative exhibition spaces, we have taken our partnership one step further: Inspiring, coordinated furnishing concepts paired with detailed on-site advice ensure unique customer experiences. The future is set to bring many more Double Brand Stores, with up to 100 spaces to be designed and redesigned in the Freifrau Janua look and feel.
Another special service is the website zwei-marken.de, which provides an overview of the products on display in the joint Double Brand Stores in the designs shown.
In addition, the trade fair stands are also digitized one-to-one on the website so that they can be experienced virtually at any time and any place. Interested parties are thus offered an immersive experience in advance (or afterwards) to obtain detailed information about the respective furniture, its upholstery fabrics or frame variants.